Google AdWords in Layman's Terms: A Short Introduction

Monday 11/30/09 - Sjoerd @Moogo

As mentioned in the blogpost 4 Routes How Visitors Get To Your Website, advertising on the Internet used to be quite a complex and hazy affair for small business owners. You could for example buy ad space on websites that might be visited by potential customers, but it was always hard and time consuming to check how many people came through which channel, and whether they really were potential customers to begin with. If you find yourself in this situation, Google offers the perfect solution: Google Adwords.

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HOW TO: Get Twitter Updates to Your Moogo Website

Friday 11/27/09 time 9:25 AM - Helena @Moogo

Twitter has changed the way people communicate with each other online. Going beyond answering the question “What are you doing?” (which has been replaced now with “what's happening?”) the powerful micro-blogging opportunity can also give a boost to your business.

Why should I use Twitter for my business?

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To URL or Not to URL

Thursday 11/26/09 - Heikki @Moogo

Picking up from where we left off in the previous post, once search engines can read your website, they are able to index each page based on their unique URL (the address you type into the search bar). This is important because certain websites don't have a unique URL for each page, which leads to the content getting all mixed up in the search engines. If this occurs on your website, chances are you won't rank well in Google or any other search engines. Here are a couple of simple, yet useful pointers on what to take into consideration when coming up with your URLs

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4 Routes How Visitors Get To Your Website

Wednesday 11/25/09 time 7:39 AM - Sjoerd @Moogo

For a (small) business website there are basically four routes through which people will visit your website:

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Hot Off the Press!

Wednesday 11/25/09 - Heikki@Moogo

...Well, hot off the the net to be more exact.

ArcticStartup, the leading blog reviewing and reporting about tech startups hailing from the Nordic and Baltic countries, wrote a nice article about Moogo recently. The piece is built around an interview with our CEO Mikko Nurminen. Mikko explains what Moogo is all about, and why easing the website development process has become not only successful, but also  profitable.

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SEO: The First Step

Tuesday 11/24/09 - Heikki@Moogo

In the previous SEO related post we took a look at how search engines work. Now that we know how they function, we can start to focus on SEO more precisely. First and foremost, it's important to make a distinction between the two main types of SEO: white-hat and black-hat. White-hat SEO is about making your site as search engine friendly as possible, creating valuable content with relevant keywords, and building links in an honest fashion. Black-hat SEO is about tricking Google into ranking higher, and doing anything dishonest to influence your search rank.

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Moogo Mayhem Continues Thanks to Europrix

Monday 11/23/09 - Heikki @Moogo

Last week we reported that Moogo had won an award at the 2009 Europrix Multimedia Awards. Today we received word from the kind folks from Europrix that they had done YouTube clips featuring all of  this year's winners. That being said, if you still don't know what Moogo is all about, what you can do with Moogo, or why would you choose Moogo, check out this informational clip.

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Tutorial #1: How to Open a Website in Less Than 1 Minute!

Friday 11/20/09 time 8:55 AM - Sjoerd @Moogo

We are proud to present the first video of our Tutorial series for Moogo: How to open a website in less than 1 minute! In the future there will be more specific tutorials focused on how you can get the most out of your Moogo website, but we decided to start at the very beginning: how to open a website!

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SEO: What Makes Search Engines Tick?

Thursday 11/19/09 - Heikki @Moogo

Search Engine Optimization has been and continues to be a frequently discussed issue over the Web. The fact that it's an oft-discussed topic doesn't necessarily mean that it's presented in an understandable manner. Since the basic principle behind this blog is to cut through all of the technical clutter, this post is exactly that: SEO explained in layman's terms. If we stop here for a moment and think about the term SEO, it might seem to be an oddball. This is because we don't optimize search engines, we optimize websites for search engines.

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Deck the Web with Boughs of Holly!

Wednesday 11/18/09 time 10:43 AM - Sjoerd @Moogo

With the holidays coming up, people are starting to hang up their Christmas decorations. If you own a small business, then either you have already done it, or it is on this week's list. And I'm also sure that you will take the decorations down in the first week of January, because you are not one of those people that lets their Christmas decorations hang around until mid spring. But do you do the same thing for your website? Do you keep your website up to date?

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A New Office for a New Team

Tuesday 11/17/09 time 9:33 AM - Sjoerd @Moogo

After a very warm welcome by the rest of team Moogo, we were shown our new office. It looked great; nice view, warm light, and enough space. One minor detail: it still needed to be painted.

When we asked when that was going to happen, our COO Kimmo answered ”Whenever YOU feel like it” and handed over a bucket of paint and a paint roller.

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5 Tips on How Not to Scare Your Customer!

Monday 11/16/09 time 9:38 AM - Helena @Moogo

When having a business on your own, you probably know how much work it is to get everything working and attract your customers to buy your product. Hereby we give you some tips to make it easier for you to build an effective business website:

1. What do you do?

Have you ever gone to a website and then wondered for about 10 minutes what the website is about or what the company does? Yes, we have seen tons of this kind of company homepages, so make sure you don't make this mistake yourself.

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And the Winner Is...Moogo!

Monday 11/16/09 - Heikki @Moogo

Austria, and the city of Graz, are mainly associated with the Styrian Alps and the winter sports that go along with the scenery. But over this winter weekend there was a welcomed change in the mountain air, as Europe's young entrepreneurial minds gathered to participate and compete in the 12^th annual Europrix Awards.

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It's a Boy! And a Girl! And a Boy!

Friday 11/13/09 time 9:31 AM - Sjoerd @Moogo

As more and more people join our free website service everyday, we need more people to keep up the quality of Moogo's service. This week our family has grown with the addition of three Community Managers, Heikki, Helena and Sjoerd. They will keep this blog up and running and provide you with all the latest news on new Moogo features and tips on how to improve your website. Also you will find here practical information on how to use our easy no nonsense free website building service and news items that are related to our service and your website.

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Nothing like Tooting Your Own Horn

Friday 11/13/09 time 8:44 AM - Heikki @Moogo

We've got excellent news for the online world: Moogo has earned a spot at the top as we received a finalist nomination in the Europrix 09 contest. The Europrix Multimedia Awards operate as a platform for young professionals and students to display their innovative craft in the e-contents and design industry. The competition has been held since 1998, and has grown into a buzzing showroom where today's and tomorrow's talent network and showcase their work.

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